STEP BY STEP 

A HIGH-LEVEL LOOK AT THE CREATIVE PROCESS 

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EXPLORATION

YOUR BRAND - WHAT IS IT ALL ABOUT?

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DISCOVERY

PIN-POINTING YOUR SPECIFIC BRAND NEEDS + GOALS

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DIRECTION

GATHERING INFORMATION + FINDING OUR WAY THROUGH A VISIONING DOCUMENT (THROUGH DESCRIPTIVES + VISUAL REFERENCES, YOU + YOUR BRANDS PERSONALITY, STYLE, AND VISUAL VOICE WILL BE INTERPRETED - SETTING THE TONE TO ACCOMPLISH THE PROJECTS GOALS 

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FOUNDATION

CREATE A DIGITAL STORYBOARD OUTLINING LOOK + FEEL FOR BRAND, AND LAYING GROUND OR NEXT PHASE - CREATION PHASE

CREATION

KNOWING WHERE THE PROJECT IS POINTING, AND DESIGN ACCORDINGLY! UP TO 3 DESIGN VARIATIONS, ADDITIONAL TO BE DISCUSSED

IMPLEMENTATION

DESIGN COMPLETION WITH ALL INFO + FILES IN ONE DIGITAL PACKAGE, READY FOR LAUNCH

VISUAL IDENTITY + CREATION 

LOGO, GRAPHIC, BRAND KIT

STATIONERY, INVITATIONS, MENUS

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VISUAL MESSAGING + IDENTITY