EST. 2011
HOUSE OF PROPER
DECOR + PROPS / ACCESSORY STYLING
CREATIVE SERVICES
TORONTO + OAKVILLE + HAMILTON
DISPLAY + VISUAL STYLING | TORONTO
- HOUSE OF PROPER -
I founded HOUSE OF PROPER to provide visual styling services for people who appreciate thoughtful + purposeful design - also to tell visual stories depicting the relationships between objects + how they relate to one another to deliver one message, and the style and detail for permanent {home/living/lifestyle} and temporary {store display/holiday/promotional/staging/events} goals.
S T Y L I N G
// PROP + OBJECT // STILL-LIFE // OFF-FIGURE //
- for -
photography
{lifestyle, brand, look + feel, product, catalogue, editorial},
interiors, vignettes + roomset
{styling home accessories, surface styling - bookshelves, built-ins, coffee table, etc - private collections, objects of interest to an individual and/or family through out their space, their home, office, showroom for long lasting living and temporary, staging purposes}
events
{boutique weddings, special gatherings + celebrations, tablescapes, food + beverage bars, display + exhibit}
set styling
{commercials, pr events, product launch, fashion/art shows}
tabletop styling + décor
{prop styled tabletop surfaces for celebrations, holiday, events, product, photography}
display + exhibit
{trade show, booth display, window dressing/merchandising, retail display}
window display
{retail, corporate, private home}
holiday styling
{custom displays for entertaining personally and/or professionally}
special projects
the sky is limitless, that in mind, we’re happy to exercise our creative muscles in application to a myriad of projects
ADDITIONAL CREATIVE SERVICES - coming soon! brand conception + invention + identification {for entrepreneur + small businesses}; gifted; search + source services; personal shopping
- how -
WORLDWIDE
need visual styling or conceptual design services? let's do it! we can create online project plans that often include visuals, {example: moodboards}, production suggestions and sourcing recommendations that you can implement yourself - all custom to your project + unique to you
PROCESS
each project package is fully customizable, a concept consult is step one, online or in person, to discuss desired vision, expectations, timeline, and deliverables.
PRICING
pricing is project based, every clients’ needs + projects complexity is different - please ask for an estimate!
CREATIVE SERVICE PACKAGES {comprehensive coming soon!}
pinch hitters for DIY's {do it yourself}
happy to offer pinch hitting services - beginning, middle or end of a project you are/will be instrumenting yourself, let me step in.. then out! {party direction, styled/lifestyle photo shoots, creative development, sourcing, etc.}
MOOD BOARDS
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CONCEPT CREATION
​
IDEA GENERATION
INTERIORS
VISUAL MERCHANDISING
DISPLAY + EXHIBIT
BRAND + LIFESTYLE
PRESENTATION + LAYOUT
REALIZING YOUR VISION / MESSAGE THROUGH VISUAL CONTENT
VISUAL STYLING | STATIONARY, INVITATIONS, LOGO, IDENTITY + BRAND KIT CONCEPT + CREATION, LOGO DESIGN, WEBSITE REFRESH
IDEAS | WHAT IS YOUR PROJECT, YOUR GOAL AT HAND? CONCEPT CREATION + MOOD BOARDS
PROP + VISUAL
PROPPING + DISPLAY | STYLING PROPS FOR PHOTOGRAPHY, CATALOGUE, LIFESTYLE PHOTOSHOOTS, TEMPORARY PROJECTS
EVENTS | STYLING + DESIGNING PARTY THEMES, DISPLAY, CONCEPTS FOR CELEBRATIONS + BOUTIQUE WEDDINGS
INTERIORS | STYLING EXISTING HOME ACCESSORIES + SOURCING NEW - FINISHING TOUCHES FOR RESIDENTIAL HOMES, PRIVATE SPACES + STAGING
PRE-STYLED + A LA CARTE | 'GIFTED' IS A CUSTOM GIFT GIVING SERVICES - LAUNCHING SOON!
PERSONAL SHOPPING | NEED A SPECIAL GIFT? HAVE A LIST, NEED IDEAS TO MAKE ON?
ONE STOP SHOPPING + CUSTOM GIFTING SERVICES
PROP/DECOR SOURCING + RENTAL | FOR BOUTIQUE EVENTS + WEDDINGS, SOIREES + PRIVATE PARTIES, PHOTOGRAPHY + LIFESTYLE PHOTOSHOOTS, SPECIAL PROJECTSSOIRCd
A RENTAL COLLECTION OF DECORATIVE ACCESSORIES + FURNITURE
EST. 2011
HOUSE OF PROPER
DECOR + PROPS / ACCESSORY STYLING
CREATIVE SERVICES
TORONTO + OAKVILLE + HAMILTON
HOW
WE WORK WITH BOUTIQUE WHOLESALERS SPECIALIZING IN UNIQUE ACCESSORIES TO DECORATE YOUR HOME, ELEVATE YOUR ENTERTAINING, AND PROVIDE CLEVER DESIGNER STATIONARY
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preserved boxwood topiaries, aged oversized urns, antique wood pedastle columns, mercury glass votives, one-of-a-kind decorative items for wish trees are some of what you can expect from house of proper
A PROPER COLLECTION OF
DECORATIVE ACCESSORIES
{
STYLING PROPS FOR PHOTOGRAPHY, CATALOGUE, LIFESTYLE PHOTO SHOOTS, TEMPORARY PROJECTS, PROP SOURCING + PROP RENTAL
STYLING + DESIGNING PARTY THEMES, DISPLAY, CONCEPTS FOR CELEBRATIONS + BOUTIQUE WEDDINGS
PROPPING + DISPLAY
PARTIES
STYLING
STYLING EXISTING HOME ACCESSORIES + SOURCING
NEW - FINISHING TOUCHES FOR RESIDENTIAL HOMES, PRIVATE SPACES + STAGING
{
CREATIVE SERVICES
GRAPHICS + LOGO
STATIONARY, INVITATIONS, IDENTITY + BRAND KIT CONCEPT + CREATION, LOGO DESIGN, WEBSITE REFRESH
PERSONAL SHOPPING
'PROPERparcel' CUSTOM GIFT GIVING SERVICES - LAUNCHING SOON!
NEED A SPECIAL GIFT? HAVE A LIST, NEED IDEAS TO MAKE ONE?
IDEAS
WHAT IS YOUR PROJECT, YOUR GOAL AT HAND?
CONCEPT CREATION + MOOD BOARDS
PROP + DISPLAY
STYLING PROPS FOR PHOTOGRAPHY, CATALOGUE, LIFESTYLE PHOTO SHOOTS,
TEMPORARY PROJECTS, PROP SOURCING
+ PROP RENTAL
PARTIES
STYLING + DESIGNING PARTY THEMES, DISPLAY, CONCEPTS FOR CELEBRATIONS + WEDDINGS
STYLING EXISTING HOME ACCESSORIES + SOURCING
NEW - FINISHING TOUCHES FOR RESIDENTIAL HOMES, PRIVATE SPACES + STAGING
GRAPHICS + LOGO
STATIONARY, INVITATIONS, IDENTITY + BRAND KIT CONCEPT, CREATION + STYLING
PERSONAL SHOPPING
NEED A SPECIAL GIFT? HAVE A LIST,
NEED IDEAS TO MAKE ONE?
IDEAS
WHAT IS YOUR PROJECT, YOUR GOAL AT HAND?
CONCEPT CREATION + MOOD BOARDS
EST. 2011
HOUSE OF PROPER
DECOR + PROPS / ACCESSORY STYLING
CREATIVE SERVICES
TORONTO + OAKVILLE + HAMILTON
A PROPER COLLECTION OF
DECORATIVE ACCESSORIES
PROPSTORIES
ON THE MAP
born + grew up in toronto for a dozen years, grew some more through teens and early adult-hood living on the east coast of the us {connecticut, new jersey, new york state + city} and have been back in toronto for a few more years now.
- background -
my background is styling, trend forecasting with a focus on interiors, antique furniture + objects - with a degree from the fashion institute in nyc and certified by the wpic, i have worked with the toronto star, and a commercial interior design firm in downtown toronto - and most recent a visual merchandising/display + creative director for Winterberry Lane in Oakville
OBJECTS.
objects! of interest, of curiosity, of meaning, of memory, of history, of shape, of texture, of weight, of colour, of symbol - whether working to feature one object, a collection of many or a visual relationship between a few, conceptualizing, sourcing, propping a scene for photography, lifestyle photoshoots, catalogue, editorial, product, retail window display, visual merchandising, interiors + roomset, event display + decor - it's all about communicating a massage, a story, an experience - thus a memory.
OBJECTS OF INTEREST
emotion by memory one feels when looking, or holding an object
OBJECTS, PERSONIFIED
personificates inanimate objects; idle things by arranging
OBJECTS IN RELATION
from one object to another, when compiling the arrangement + styling, thoughts are on lighting, texture, weight, balance, layers, shape; colour
WHY OBJECTS?
BEDROOMS..
moved around a lot, especially as a tween + teen, the constant in addition to my parents + brother, were my things, the things that moved with me from house to house, that i could set-up the same in each bedroom. they were and still are! a source of comfort, understanding, - home.
ANTIQUES!
my grandmother is an antique collector, changing slightly throughout the years from one category to another, with the residing miniatures + childrens toy collection. i have been a partner in 'antique show' crime with my grandmother! setting-up tabletop displays of her collection, often the youngest object dating early 1900’s.
my grandma has a wonderful childlike side that comes out when surrounded by her collection of antique childrens toys, and miniature metal stoves for doll houses, and miniature 100+ year old butcher shop display - that has definitely carried through because so many parts of her collection have such personality on their own, then emphasized when my grandma would display and tell the history of her many objects.
all this? not possible without the support of my husband - who is in the banking profession by day, and the woodworking + fabrication world by night!
GATHERINGS + SOIREES
ANNOUNCEMENTS
ANNIVERSARIES
HOLIDAY
WEDDINGS + ENGAGEMENT
ENGAGEMENT PARTIES
BRIDAL SHOWERS
STYLED PHOTO SHOOTS
PERSONALS
I HAVE BEEN PROP STYLING MY WHOLE LIFE!
AS A CHILD MY FAMILY MOVED OFTEN, NO MATTER WHICH TOWN WE LIVED I ALWAYS HAD MY COLLECTED OBJECTS BOTH SENTIMENTAL + OF THE MOMENT, THAT I COULD SET-UP + DISPLAY TO FEEL LIKE HOME. I'VE ALSO BEEN MY GRANDMOTHERS 'HELPER' AT ANTIQUE SHOWS + MARKETS SINCE I WAS 7! EACH SHOW HAVING A SLIGHTLY DIFFERENT FOCUS (MINIATURES, CHILDRENS TOYS, ETC) WE HAD CERTAIN PROPS FOR CERTAIN SHOWS (ANTIQUE WOOD RACKS, MINIATURE LADDERS, METAL HAT STANDS, RISERS - MY FATHER USED TO MAKE CUSTOM PROPS FOR OUR TABLE TOP DISPLAYS!
all my services are about my clients - who they are, how they want to epxress themselves whether through home decor, special event or photo shoot, or sourcing a special object, piece of furniture pr gift!
i ask questions to determine their style, needs, wants, and manifest through a special event, styling a home with accessories + objects of interest that represent the person/family, or using my resources to find the perfect antique bookcase from france,
HI THERE!
thank you for your interest, I am Sarah Lindsay, creator of HOUSE OF PROPER, offering visual styling + design services in Toronto + GTA.
ONLINE
working with people online to develop creative concepts, a vison for their event or project, spark ideas with custom
AT RANDOM
-COUP DE COUEUR-
I LOVE HIGH-END HAUTE COUTURE FASHION! I LIKE FRILLS, AND DEPTH, TEXTURE, FITTED, STRUCTURED, ARCHITECTURALLY BUILT GARMENTS!
HERE IS MY PINTEREST BOARD, OR SELECTION OF FAVOURTIES!
JEWELS AS WELL.. WITH ALL THE SAME ATTRIBUTES
THOSE ARE THE THEMES.. THATS WHAT I LOVE ABOUT OBJECTS AND ACCESSORIES.. THE DETAILS
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VISUAL
MAPPING
VISIONING
CONNECTING YOUR THOUGHTS
- IDEAS + BRAINSTORMING -
IDEA GENERATION
CONCEPT CREATION
MOOD BOARDS
LET'S GET YOU STARTED!
06
AESTHETICS
+MESSAGING
GRAPHICS
REALIZING YOUR VISION
- VISUAL STYLING -
STATIONARY + INVITATIONS
LOGO DESIGN
IDENTITY + BRAND KIT
WEBSITE REFRESH
WIX WEBSITE CREATION
prop styling + display
house of proper
photo styling, off-figure, still-life,
retail + visual merch, interiors
moodboards
terresheets
collected inpsiration + concept stage of creation
objects of interest - antique/vintage/new
objects, personified
decorative objects, objects for purpose, objects of history
creative + inspiring beauty, fashion + accessories
fashion + accessories
style stockist
- A COLLECTION OF DECORATIVE ACCESSORIES + FURNITURE FOR RENTAL - EVENTS, SOIREES, CELEBRATIONS + WEDDINGS, PHOTOGRAPHY, PROJECTS
our items are used for weddings, dinner parties, corporate events and styled shoots - preserved boxwood topiaries, aged oversized urns, antique wood pedastle columns, mercury glass votives, one-of-a-kind decorative items for wish trees are some of what you can expect from house of proper
LOGO REFRESH {direction: gray or gray outlined}
deliverable - create logo in gray and gray
outlined as samples for review {up to 3 variations if required for selection}
FONT SELECTION {explore if ‘locator’ font is best fit; choose a complimentary sans serif font}
deliverable - based on overall information gathered during `direction`phase, suggest
+ create samples on brand with other fonts
for comparison {up to 3 variations if
required for selection}
PARTIAL PALETTE {choose 2 gray colours for brand standard - one light + one gray to compliment existing 3 colours}
deliverable - based on overall information gathered during `direction`phase, suggest + create samples with a selection of gray colours for selection on their own + with current brand colours {up to 3 variations if required for selection}
WEBSITE BANNER {custom + on brand}
deliverable - a website banner {up to 3
variations if required for selection} finalized
for upload, accompanied by pdf and/or working files
WIDGET COLLECTION {custom + on brand}
deliverable - a collection of branded widgets for wordpress, accompanied by working files for ease of edit and/or template for future widgets
{up to 3 variations if required for selection}
BLOG HEADER {custom + on brand}
deliverable - a blog post header {up to 3
variations if required for selection} finalized
for upload, accompanied by pdf and/or working files
WE ALSO DESIGN + FABRICATE CUSTOM DECORATIVE PROPS!
shop for all the decoratives you want.. temporarily!
CHOOSE.. USE.. + RETURN! YOUR MEMORIES ARE ALWAYS YOURS TO KEEP.
DESIGN ON-LINE
IT'S SO IMPORTANT TO HAVE A PLAN BEFORE YOU START ANY RENOVATION. IF YOU HAVE A ROAD MAP IN PLACE BEFORE YOUR RENOVATION GETS UNDERWAY, YOU WILL SAVE YOURSELF MONEY, HEADACHES AND THE TYPICAL PROBLEMS ASSOCIATED WITH ANY SIZED RENOVATION. AFFECTING SPACES NOW MAKES IT POSSIBLE FOR YOU TO PURCHASE PROFESSIONAL INTERIOR DESIGN CONSULTING TAILORED TO YOUR SPECIFIC NEEDS ON-LINE. IF YOU SEND US DIMENSIONS & PHOTOGRAPHS OF YOUR SPACE, WE WILL BE ABLE TO PROVIDE YOU WITH A CONCEPTUAL DESIGN WITHIN A MATTER OF DAYS. HAVE A LOOK AT THIS PAGE TO FULLY UNDERSTAND HOW THE PROCESS WORKS.
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Home
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Design Services
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Projects
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In the Works
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Design On-Line
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Testimonials
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Media
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The Design Team
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Why Hire a Designer
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Contact
STEP 3. RECEIVE YOUR DESIGN PACKAGE
WHEN WE RECEIVE YOUR FEEDBACK, WE WILL BE ABLE TO ISSUE A DESIGN TO YOU WITHIN DAYS. THIS PACKAGE WILL INCLUDE: A 3-D FLOOR PLAN AND MANY DIFFERENT PERSPECTIVES AND VIEWS OF WHAT YOUR FUTURE SPACE WILL LOOK LIKE. WE WILL ALSO RECOMMEND THE "LOOK" OF APPLIANCES, FIXTURES, FINISHES, LIGHTING, COLOURS AND FURNITURE. SEE BELOW FOR AN EXAMPLE OF A DESIGN ON-LINE PRESENTATION:
STEP 2. ANSWER OUR QUESTIONS
ONCE YOU SIGN BACK THE FEE PROPOSAL, WE WILL SEND YOU A QUESTIONNAIRE AND A LOAD OF PHOTOGRAPHS TO COMMENT ON. - THAT WAY, WE'LL BE ABLE TO DETERMINE WHAT YOU LIKE, WHAT YOU NEED, AND WHAT YOU DON'T LIKE. FROM HERE, WE'LL BE ABLE TO PROVIDE YOU WITH THE BEST DESIGN THAT WORKS IN YOUR SPACE AND SUITES YOUR NEEDS AND WANTS. SEE BELOW FOR AN EXAMPLE OF OUR QUESTIONNAIRE.
PRICING & HOW IT WORKS.
WE'VE SET UP OUR FEES FOR 'DESIGN ON LINE' SO THAT YOU CAN CALCULATE THE FEE YOURSELF BEFORE EVEN CONTACTING US. ALL YOU HAVE TO DO IS FIGURE OUT THE SQUARE FOOTAGE OF YOUR SPACE AND MULTIPLY IT BY THE $/SF INDICATED BELOW.
KITCHENS- $10 / SF
BATHROOMS - $8 / SF
FLOORPLANS - $1.50 / SF
SPECIALTY AREAS (I.E. FIREPLACE WALL,CLOSETS, MEDIA ROOM, ETC.) $5 / SF
GET MY DESIGN NOW
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STEP 1. CONTACT US
CLICK ON THE 'GET MY DESIGN NOW' BUTTON AND SUBMIT THE CONTACT FORM. SEND US A BRIEF DESCRIPTION OF WHAT YOU'RE WORKING ON. WE'LL CONTACT YOU BACK WITHIN 24 HOURS TO GET A BETTER IDEA OF WHAT YOUR PROJECT ENTAILS, AND WE'LL SEND YOU A FEE PROPOSAL BASED ON THE SCOPE OF WORK THAT WE DISCUSSED.
TIPS FOR YOU:
HOW TO TAKE MEASUREMENTS OF YOUR SPACE:
CLICK HERE TO WATCH A VIDEO OF HOW TO MAKE A FLOOR PLAN OF YOUR EXISTING SPACE.
PLEASE NOTE, YOU CAN MEASURE USING INCHES OR CENTIMETERS.
Our sweet spot is creating unique + custom concepts to add special detail to any event!
We will take you through a meticulous design process beginning with a detailed questionnaire followed
by an inspiration board,
design proposal,
All inspired by your personal story or your company’s brand, breathing life into your event.
Every single event design contract is custom quoted to ensure our clients are receiving exactly the service and level of care that they personally need. We’ll make your event look incredible and stun your guests with the details.
Brand Lookbook Styling: If you are getting ready to launch a new product or service and need a slick, styled look to put your best foot forward, then Brand Lookbook Styling is probably what you need. We’ve worked with an array of Toronto based professionals (graphic designers, nutritionists, clothing boutiques, fashion and jewelry designers) to make their products look vibrant, ground-breaking and beautiful through styled images that reflect the story and vibe of their brand. We take the time to listen to your professional goals and use that information to style sparkling pictures that will promote your wicked work.
BLACK + GRAY TAPER CANDLES, VARIOUS SIZES
BLACK + GRAY TAPER CANDLES, VARIOUS SIZES
RETAIL CLIENT - 'WL SHOP THE LOOK' PRODUCT PROMOTION
HOUSE OF PROPER TORONTO, ONTARIO
RETAIL CLIENT - 'WL SHOP THE LOOK' PRODUCT PROMOTION
CUSTOM GIFT BOXES + GIFTING SERVICE TORONTO
CUSTOM GIFT BOXES + GIFTING SERVICE TORONTO
CUSTOM GIFT BOXES + GIFTING SERVICE TORONTO
CUSTOM GIFT BOXES + GIFTING SERVICE TORONTO
GATHERINGS + SOIREES
ANNOUNCEMENTS
ANNIVERSARIES
HOLIDAY
WEDDINGS + ENGAGEMENT
ENGAGEMENT PARTIES
BRIDAL SHOWERS
STYLED PHOTO SHOOTS
I FOUND AN ELEGANCE + MIXING OF STYLES MISSING FROM THE RENTAL INDUSTRY,
PROP STYLING + ACCESSORIES FOR INTERIORS, EVENTS, PHOTOGRAPHY
CREATIVE SERVICES + DIRECTION, LOGO + BRANDING DESIGN
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I have years of traveling, researching the finest decor wholesale companies, available to the trade only - and have curated a list of specialty + fine decor wholesale accounts that I can share as unique resources with my clients
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developed relationships and can share those resources with my clients
PHOTO + DISPLAY
PROP + DISPLAY |
STYLING PROPS FOR PHOTOGRAPHY, CATALOGUE,
LIFESTYLE PHOTOSHOOTS, INSTALLATION PROJECTS
EVENTS |
STYLING + DESIGNING PARTY THEMES, CONCEPTS FOR CELEBRATIONS + BOUTIQUE WEDDINGS
LOGO
​
PRESENTATION + LAYOUT
INTERIORS
VISUAL MERCHANDISING
DISPLAY + EXHIBIT
BRAND + LIFESTYLE
MOOD BOARDS
​
CONCEPT CREATION
​
IDEA GENERATION
A RENTAL COLLECTION OF
DECORATIVE ACCESSORIES
DECORATIVE PROP SOURCING + RENTAL |
FOR BOUTIQUE EVENTS + WEDDINGS, SOIREES + PRIVATE PARTIES, PHOTOGRAPHY + LIFESTYLE PHOTOSHOOTS, SPECIAL PROJECTS
REALIZING YOUR VISION / MESSAGE THROUGH VISUAL CONTENT
IDEAS + BRAINSTORMING |
WHAT IS YOUR PROJECT, YOUR GOAL AT HAND? CONCEPT CREATION + MOOD BOARDS
ONE STOP SHOPPING + CUSTOM GIFTING SERVICES
PERSONAL SHOPPING | NEED A SPECIAL GIFT? HAVE A LIST, NEED IDEAS TO MAKE ON?
PRE-STYLED + A LA CARTE | 'GIFTED by proper' CUSTOM GIFT GIVING SERVICES - LAUNCHING SOON!
