proper

hello!

OUR PURPOSE IS TO "create a cerebrial + emotional connection through visual content + display"
ABOUT
SARAH E. LINDSAY
Founder of HOUSE OF PROPER
prop + visual/display stylist

 

BFA, WPICC, FIT ALUMNI ASSOCIATION

I AM SARAH LINDSAY, FOUNDER OF HOUSE OF PROPER BASED IN TORONTO, CANADA.

 

I GRADUATED WITH A BACHELOR OF FINE ARTS FROM DESIGN SCHOOL IN NEW YORK CITY, THE FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK CITY, AND AM WPIC CERTIFIED (THE WEDDING PLANNERS INSTITUTE OF CANADA INC) 

I HAVE A CREATIVE BACKGROUND IN FASHION, VISUAL STYLING, TREND FORECASTING, DISPLAY + EXHIBIT, DECOR + STAGING FOR INTERIORS, AND A FOCUS ON DECORATIVE ARTS - I HAVE WORKED WITH TORSTAR MEDIA GROUP (SHOPTV TMGTV PRODUCTIONS), AND A DOWNTOWN TORONTO INTERIOR DESIGN FIRM FOR 5+ YEARS

 

MOST RECENTLY, A CREATIVE DIRECTOR (INCLUDING VISUAL MERCHANDISING/DISPLAY, ANTIQUE FURNITURE + DECOR BUYING/SOURCING) FOR WINTERBERRY LANE, A FURNITURE + HOME DECOR BOUTIQUE LOCATED ON THE LAKESHORE IN DOWNTOWN OAKVILLE - WINTERBERRYLANE.COM

NYC

FASHION STYLING

(PROP STYLING)

BACHELOR OF FINE ARTS

MAJOR - FABRIC STYLING (EXCLUSIVE TO FIT)

FASHION INSTITUTE OF TECHNOLOGY

STATE UNIVERSITY OF NEW YORK - SUNY

MANHATTAN, NEW YORK CITY

 

FIT ALUMNI ASSOCIATION

FASHION INSTITUTE OF TECHNOLOGY

STATE UNIVERSITY OF NEW YORK - SUNY

MANHATTAN, NEW YORK CITY

 

GEORGE BROWN COLLEGE

FASHION STYLING, CONCENTRATION: PROP STYLING

AMIE SEIGEL OF VERA PLAID

TORONTO, CANADA

 

WPIC CERTIFIED

WEDDING PLANNERS INSTITUTE OF CANADA

TORONTO, CANADA

 

SURFACE MAGAZINE

INTERNSHIP

BROOKLYN, NYC

 

TORONTO STAR

TMGT PRODUCTIONS + SHOPTV CANADA

TORONTO, CANADA

 

INTERIOR DESIGN + BRANDING FIRM

BUSINESS DEVELOPMENT + MARKETING

TORONTO, CANADA

 

WINTERBERRY LANE

CREATIVE + BRAND DIRECTOR + VISUAL STYLIST

SOUTHEAST OAKVILLE, CANADA

 

SCOTT MILLER

MAKEUP ARTIST APRENTICESHIP

PITTSFORD, NY

 

BLOGYOURWAY BLOG BOSS

INSTRUCTOR: HOLLY BECKER - DECOR8.COM

 

ALT DESIGN SUMMIT, ALT CHANNEL 'FUNCTION'

BLOGGING101 - LIZ STANLEY

SAYYESTOHOBOKEN.COM

 

THE ORGANIZED BLOGGER - VICTORIA HUDGINS

ASUBTLEREVELRY.COM

 

DIY ORIGINAL CONTENT - VICTORIA HUDGINS

ASUBTLEREVELRY.COM

 

RED VELVET E-COURSE, 21 SESSIONS

ELSIE LARSON, RACHEL DENBOW, EMMA CHAPMAN

SHOPREDVELVET.COM

 

EDUCATION + EXPERIENCE

OBJECTS

 

OBJECTS OF INTEREST, CURIOUSITY, MEANING, MEMORY, HISTORY

STUDYING THE SHAPE, TEXTURE, WEIGHT, COLOUR, SYMBOL - WHETHER FEATURING ONE OBJECT, A COLLECTION OF MANY OR A VISUAL RELATIONSHIP BETWEEN A FEW, CONCEPTUALIZING, SOURCING, PROPPING A SCENE FOR PHOTOGRAPHY, LIFESTYLE PHOTOSHOOTS, CATALOGUE, EDITORIAL, PRODUCT, RETAIL WINDOW DISPLAYS, VISUAL MERCHANDISING, INTERIORS + ROOMSET, EVENT DISPLAY + DECOR - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TURNED TO MEMORIES

 

OBJECTS OF INTEREST

EMOTION BY MEMORY ONE FEELS WHEN LOOKING, OR HOLDING AN OBJECT

OBJECTS, PERSONIFIED 

PERSONIFICATES; ASSIGNING IDENTITY TO INANIMATE OBJECTS

OBJECTS IN RELATION

FROM ONE OBJECT TO ANOTHER, WHEN STYLING THE VIGNETTE, THE FOCUS IS ON LIGHTING, TEXTURE, WEIGHT, BALANCE, LAYERS, SHAPE, AND COLOUR

    

WHO IS PROPER?

ESTABLISHED IN 2011, HOUSE OF PROPER IS A BOUTIQUE BUSINESS SPECIALIZING IN PROP + DECORATIVE ACCESSORY STYLING, SOURCING + RENTAL, AND CREATIVE SERVICES: GRAPHICS + VISUAL COMMUNICATION, DISPLAY + VISUAL MERCHANDISING, CONCEPTUAL DESIGN + CREATIVE DIRECTION

 

MISSION

OFFER A CUSTOM ALTERNATIVE TO COOKIE CUTTER STYLING, DECOR + DESIGN

 

 

PURPOSE
CREATE A CEREBRIAL + EMOTIONAL CONNECTION THROUGH VISUAL CONTENT - COMMUNICATING A LOOK + FEEL AND/OR A DIRECT MESSAGE

 

STYLE

A TRUE TOSS UP! A MIX OF MODERN, ANTIQUE, INDUSTRIAL, RUSTIC, AND HINTS OF REFLECTIVE ACCENTS + SPARKLE - OVERALL A CONTRADICTION OF STYLES - A BALANCE OF THE UNEXPECTED!

APPROACH

STYLING WITH STRATEGY

WHEN STYLING A VISUAL ARRANGEMENT {AN EMPTY BOOKCASE OR MANTLE, STAGING A HOME TO MAXIMIZE THE SPACE, PROP STYLE A STILL-LIFE PHOTOGRAPH FOR A NEW PRODUCT LAUNCH, ETC} MY INSTINCT KICKS IN, I ASSEMBLE THE SUBJECTS FOR ULTIMATE INTEREST AND COMMUNICATION - THE WEIGHT, DEPTH, LAYERS, TEXTURE, BALANCE, PROPORTION, COLOUR, RELATION BETWEEN OBJECTS - THESE ARE ALL COMPONENTS TO CREATING A SEAMLESS + EFFECTIVE DISPLAY

 

DECOR RENTALS  |  
 
Rental Rules
SHOP TALK |
 
Shipping
Returns
ABOUT US |
 
Contact
About
Q+A

SARAH E. LINDSAY, BFA + WPICC   |   SARAH@HOUSEOFPROPER.COM

PROP STYLING, SOURCING + RENTAL {EVENTS, INTERIORS + STAGING, PHOTOGRAPHY}

TORONTO, GTA + GOLDEN HORSESHOE, MUSKOKA   |   ONLINE CONSULTS

VISUAL STYLING  +  PARTY STYLING/DECOR  +  CREATIVE DIRECTION  +  DISPLAY DESIGN  +  CREATIVE IDEA GENERATION  +  CONCEPT DESIGN  +  PHOTO STYLING  +  INTERIOR/HOME DECOR STYLING  + STAGING +  SEASONAL STYLING  + OFF-FIGURE STYLING + SURFACE STYLING   +   OBJECT STYLING  +  EDITORIAL  +  CATALOGUE  +  SPECIAL PROJECT  +  EXHIBIT  +  PERSONAL/GIFT SHOPPING + SOURCE FOR ANTIQUE FURNITURE  +  SPATIAL STYLING/DESIGN  +  FINE ART PHOTOGRAPHY +  ARCHITECTURAL SALVAGE + PRIMITIVE COLLECTOR

 

@HOUSEOFPROPER
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