ABOUT
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SARAH E. LINDSAY
Founder of HOUSE OF PROPER
prop + visual/display stylist

BFA, WPICC, FIT ALUMNI ASSOCIATION

MY NAME IS AM SARAH LINDSAY, THE FOUNDER OF HOUSE OF PROPER BASED IN TORONTO, CANADA.

 

I GRADUATED WITH A BACHELOR OF FINE ARTS FROM A DESIGN SCHOOL IN NEW YORK CITY, THE FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK CITY, AND AM WPIC CERTIFIED (THE WEDDING PLANNERS INSTITUTE OF CANADA INC) 

I HAVE A CREATIVE BACKGROUND IN FASHION, VISUAL STYLING, TREND FORECASTING, DISPLAY + EXHIBIT, DECOR + STAGING FOR INTERIORS, AND A FOCUS ON DECORATIVE ARTS

 

MOST RECENTLY, A CREATIVE DIRECTOR (INCLUDING VISUAL MERCHANDISING/DISPLAY, ANTIQUE FURNITURE + DECOR BUYING/SOURCING) FOR WINTERBERRY LANE, A FURNITURE + HOME DECOR BOUTIQUE LOCATED ON THE LAKESHORE IN DOWNTOWN OAKVILLE - WINTERBERRYLANE.COM

hello!

PROPER'S PURPOSE IS TO
"create a cerebral + emotional connection through visual content + display"

ESTABLISHED IN 2011, HOUSE OF PROPER IS A BOUTIQUE BUSINESS SPECIALIZING IN PROP + DECORATIVE ACCESSORY STYLING, SOURCING + RENTAL, AND CREATIVE SERVICES: GRAPHICS + VISUAL COMMUNICATION, DISPLAY + VISUAL MERCHANDISING, CONCEPTUAL DESIGN + CREATIVE DIRECTION

 

STYLING WITH STRATEGY

OFFER A CUSTOM ALTERNATIVE TO COOKIE CUTTER STYLING, DECOR + DESIGN

 

 

PURPOSE
CREATE A CEREBRIAL + EMOTIONAL CONNECTION THROUGH VISUAL CONTENT - COMMUNICATING A LOOK + FEEL AND/OR A DIRECT MESSAGE

 

STYLE

A TRUE TOSS UP! A MIX OF MODERN, ANTIQUE, INDUSTRIAL, RUSTIC, AND HINTS OF REFLECTIVE ACCENTS + SPARKLE - OVERALL A CONTRADICTION OF STYLES - A BALANCE OF THE UNEXPECTED!

STYLING WITH STRATEGY

 approach

 education

+ EXPERIENCE

house of proper

STYLING WITH PURPOSE
FOREVER LEARNING

 continuing education

NYC

FASHION STYLING

(PROP STYLING)

BACHELOR OF FINE ARTS

MAJOR - FABRIC STYLING (EXCLUSIVE TO FIT)

FASHION INSTITUTE OF TECHNOLOGY

STATE UNIVERSITY OF NEW YORK - SUNY

MANHATTAN, NEW YORK CITY

 

FIT ALUMNI ASSOCIATION

FASHION INSTITUTE OF TECHNOLOGY

STATE UNIVERSITY OF NEW YORK - SUNY

MANHATTAN, NEW YORK CITY

 

GEORGE BROWN COLLEGE

FASHION STYLING, CONCENTRATION: PROP STYLING

AMIE SEIGEL OF VERA PLAID

TORONTO, CANADA

 

WPIC CERTIFIED

WEDDING PLANNERS INSTITUTE OF CANADA

TORONTO, CANADA

 

SURFACE MAGAZINE

INTERNSHIP

BROOKLYN, NYC

 

TORONTO STAR

TMGT PRODUCTIONS + SHOPTV CANADA

TORONTO, CANADA

 

INTERIOR DESIGN + BRANDING FIRM

BUSINESS DEVELOPMENT + MARKETING

TORONTO, CANADA

 

WINTERBERRY LANE

CREATIVE + BRAND DIRECTOR + VISUAL STYLIST

SOUTHEAST OAKVILLE, CANADA

 

SCOTT MILLER

MAKEUP ARTIST APRENTICESHIP

PITTSFORD, NY

 

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IF I MADE

GINNY AU

'PROCESS DRIVEN DESIGN' WITH GINNY AU

'LOOM' LIFESTYLE + BRAND CURATION WITH GINNY AU

MEGAN GONZALEZ, CREATIVE DIRECTOR

PHOTOSTYLING FOR BRANDS - 'STYLING FOR ONLINE'

JOY THIGPEN, MASTER DESIGNER

'THE CREATIVE PROCESS'

LAURIE ARONS, MASTER PLANNER

'THE ART OF PRODUCTION'

JOY PROCTOR, MASTER PLANNER + DESIGNER

'DESTINATION WEDDINGS'

AMY OSABA, MASTER FLORIST + DESIGNER

'PROFITABLE BUSINESS'

LYNN EASTON, MASTER PLANNER - EASTON EVENTS

'BRANDING A BUSINESS'

SHANNA SKIDMORE, FINANCIAL EXPERT

'PRICING STYLE'

 

SPRUCE RD.

SWD MASTERCLASS WITH JAMIE STARCEVICH

BLOGYOURWAY BLOG BOSS

INSTRUCTOR: HOLLY BECKER - DECOR8.COM

ALT DESIGN SUMMIT, ALT CHANNEL 'FUNCTION'

BLOGGING101 - LIZ STANLEY

SAYYESTOHOBOKEN.COM

 

THE ORGANIZED BLOGGER - VICTORIA HUDGINS

ASUBTLEREVELRY.COM

 

DIY ORIGINAL CONTENT - VICTORIA HUDGINS

ASUBTLEREVELRY.COM

 

RED VELVET E-COURSE, 21 SESSIONS

ELSIE LARSON, RACHEL DENBOW, EMMA CHAPMAN

SHOPREDVELVET.COM

 

WHEN STYLING A VISUAL ARRANGEMENT {AN EMPTY BOOKCASE OR MANTLE, STAGING A HOME TO MAXIMIZE SPACE, PROP STYLING A STILL-LIFE PHOTOGRAPH, ETC} MY INSTINCT KICKS IN, I ASSEMBLE THE SUBJECTS FOR ULTIMATE INTEREST AND COMMUNICATION - THE WEIGHT, FORM, DEPTH, LAYERS, TEXTURE, BALANCE, PROPORTION, COLOUR, RELATION BETWEEN OBJECTS - THESE ARE ALL COMPONENTS TO CREATING A SEAMLESS + EFFECTIVE DISPLAY - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TO EVENTUALLY TURN IN TO MEMORIES

 

PERSONIFIED

objects

OBJECTS OF INTEREST, CURIOUSITY, MEANING, MEMORY; HISTORY

STUDYING THE SHAPE, TEXTURE, WEIGHT, COLOUR, SYMBOL - WHETHER FEATURING ONE OBJECT, A COLLECTION OF MANY OR A VISUAL RELATIONSHIP BETWEEN A FEW, CONCEPTUALIZING, SOURCING, PROPPING A SCENE FOR PHOTOGRAPHY, LIFESTYLE PHOTOSHOOTS, CATALOGUE, EDITORIAL, PRODUCT, RETAIL WINDOW DISPLAYS, VISUAL MERCHANDISING, INTERIORS + ROOMSET, EVENT DISPLAY + DECOR - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TURNED TO MEMORIES

 

OBJECTS OF INTEREST

EMOTION BY MEMORY ONE FEELS WHEN LOOKING, OR HOLDING AN OBJECT

OBJECTS, PERSONIFIED 

PERSONIFICATES; ASSIGNING IDENTITY TO INANIMATE OBJECTS

OBJECTS IN RELATION

FROM ONE OBJECT TO ANOTHER, WHEN STYLING THE VIGNETTE, THE FOCUS IS ON LIGHTING, TEXTURE, WEIGHT, BALANCE, LAYERS, SHAPE, AND COLOUR