EST. 2011
HOUSE OF PROPER
DECOR + PROPS / ACCESSORY STYLING
CREATIVE SERVICES
TORONTO + OAKVILLE + HAMILTON
ABOUT
SARAH E. LINDSAY
Founder of HOUSE OF PROPER
prop + visual/display stylist
BFA, WPICC, FIT ALUMNI ASSOCIATION
MY NAME IS AM SARAH E. LINDSAY, THE FOUNDER OF HOUSE OF PROPER BASED IN THE GTHA, THE GREATER TORONTO + HAMILTON AREA IN ONTARIO CANADA
I GRADUATED WITH A BACHELOR OF FINE ARTS FROM A DESIGN SCHOOL IN NEW YORK CITY, THE FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK CITY, AND AM WPIC CERTIFIED (THE WEDDING PLANNERS INSTITUTE OF CANADA INC)
I HAVE A CREATIVE BACKGROUND IN FASHION, VISUAL STYLING, TREND FORECASTING, DISPLAY + EXHIBIT, DECOR + STAGING FOR INTERIORS, AND A FOCUS ON DECORATIVE ARTS
MOST RECENTLY, A CREATIVE DIRECTOR (INCLUDING VISUAL MERCHANDISING/DISPLAY, ANTIQUE FURNITURE + DECOR BUYING/SOURCING) FOR WINTERBERRY LANE, A FURNITURE + HOME DECOR BOUTIQUE LOCATED ON THE LAKESHORE IN DOWNTOWN OAKVILLE - WINTERBERRYLANE.COM
MOST RECENTLY I AM STUDYING AT THE ASHEFORD INSTITUTE OF ANTIQUES TO BECOME A CERTIFIED APPRAISER + ESTATE SALE SPECIALIST
hello!
education
+ EXPERIENCE
FOREVER LEARNING
continuing education
BACHELOR OF FINE ARTS
MAJOR - FABRIC STYLING (EXCLUSIVE TO FIT)
FASHION INSTITUTE OF TECHNOLOGY
STATE UNIVERSITY OF NEW YORK - SUNY
MANHATTAN, NEW YORK CITY
FIT ALUMNI ASSOCIATION
FASHION INSTITUTE OF TECHNOLOGY
STATE UNIVERSITY OF NEW YORK - SUNY
MANHATTAN, NEW YORK CITY
GEORGE BROWN COLLEGE
FASHION STYLING, CONCENTRATION: PROP STYLING
AMIE SEIGEL OF VERA PLAID
TORONTO, CANADA
WPIC CERTIFIED
WEDDING PLANNERS INSTITUTE OF CANADA
TORONTO, CANADA
SURFACE MAGAZINE
INTERNSHIP
BROOKLYN, NYC
TORONTO STAR
TMGT PRODUCTIONS + SHOPTV CANADA
TORONTO, CANADA
INTERIOR DESIGN + BRANDING FIRM
BUSINESS DEVELOPMENT + MARKETING
TORONTO, CANADA
WINTERBERRY LANE
CREATIVE + BRAND DIRECTOR + VISUAL STYLIST
SOUTHEAST OAKVILLE, CANADA
SCOTT MILLER
MAKEUP ARTIST APRENTICESHIP
PITTSFORD, NY
PROPER'S PURPOSE IS TO
"create a cerebral + emotional connection through visual content + display"
house of proper
STYLING WITH PURPOSE
ESTABLISHED IN 2011, HOUSE OF PROPER IS A BOUTIQUE BUSINESS SPECIALIZING IN PROP + DECORATIVE ACCESSORY STYLING, SOURCING + RENTAL, AND CREATIVE SERVICES: GRAPHICS + VISUAL COMMUNICATION, DISPLAY + VISUAL MERCHANDISING, CONCEPTUAL DESIGN + CREATIVE DIRECTION
STYLING WITH STRATEGY
OFFER A CUSTOM ALTERNATIVE TO COOKIE CUTTER STYLING, DECOR + DESIGN
PURPOSE
CREATE A CEREBRIAL + EMOTIONAL CONNECTION THROUGH VISUAL CONTENT - COMMUNICATING A LOOK + FEEL AND/OR A DIRECT MESSAGE
STYLE
A TRUE TOSS UP! A MIX OF MODERN, ANTIQUE, INDUSTRIAL, RUSTIC, AND HINTS OF REFLECTIVE ACCENTS + SPARKLE - OVERALL A CONTRADICTION OF STYLES - A BALANCE OF THE UNEXPECTED!
STYLING WITH STRATEGY
approach
GINNY AU
'PROCESS DRIVEN DESIGN' WITH GINNY AU
'LOOM' LIFESTYLE + BRAND CURATION WITH GINNY AU
MEGAN GONZALEZ, CREATIVE DIRECTOR
PHOTOSTYLING FOR BRANDS - 'STYLING FOR ONLINE'
JOY THIGPEN, MASTER DESIGNER
'THE CREATIVE PROCESS'
LAURIE ARONS, MASTER PLANNER
'THE ART OF PRODUCTION'
JOY PROCTOR, MASTER PLANNER + DESIGNER
'DESTINATION WEDDINGS'
AMY OSABA, MASTER FLORIST + DESIGNER
'PROFITABLE BUSINESS'
LYNN EASTON, MASTER PLANNER - EASTON EVENTS
'BRANDING A BUSINESS'
SHANNA SKIDMORE, FINANCIAL EXPERT
'PRICING STYLE'
SWD MASTERCLASS WITH JAMIE STARCEVICH
BLOGYOURWAY BLOG BOSS
INSTRUCTOR: HOLLY BECKER - DECOR8.COM
ALT DESIGN SUMMIT, ALT CHANNEL 'FUNCTION'
BLOGGING101 - LIZ STANLEY
SAYYESTOHOBOKEN.COM
THE ORGANIZED BLOGGER - VICTORIA HUDGINS
ASUBTLEREVELRY.COM
DIY ORIGINAL CONTENT - VICTORIA HUDGINS
ASUBTLEREVELRY.COM
RED VELVET E-COURSE, 21 SESSIONS
ELSIE LARSON, RACHEL DENBOW, EMMA CHAPMAN
SHOPREDVELVET.COM
WHEN STYLING A VISUAL ARRANGEMENT {AN EMPTY BOOKCASE OR MANTLE, STAGING A HOME TO MAXIMIZE SPACE, PROP STYLING A STILL-LIFE PHOTOGRAPH, ETC} MY INSTINCT KICKS IN, I ASSEMBLE THE SUBJECTS FOR ULTIMATE INTEREST AND COMMUNICATION - THE WEIGHT, FORM, DEPTH, LAYERS, TEXTURE, BALANCE, PROPORTION, COLOUR, RELATION BETWEEN OBJECTS - THESE ARE ALL COMPONENTS TO CREATING A SEAMLESS + EFFECTIVE DISPLAY - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TO EVENTUALLY TURN IN TO MEMORIES
PERSONIFIED
objects
OBJECTS OF INTEREST, CURIOUSITY, MEANING, MEMORY; HISTORY
STUDYING THE SHAPE, TEXTURE, WEIGHT, COLOUR, SYMBOL - WHETHER FEATURING ONE OBJECT, A COLLECTION OF MANY OR A VISUAL RELATIONSHIP BETWEEN A FEW, CONCEPTUALIZING, SOURCING, PROPPING A SCENE FOR PHOTOGRAPHY, LIFESTYLE PHOTOSHOOTS, CATALOGUE, EDITORIAL, PRODUCT, RETAIL WINDOW DISPLAYS, VISUAL MERCHANDISING, INTERIORS + ROOMSET, EVENT DISPLAY + DECOR - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TURNED TO MEMORIES
OBJECTS OF INTEREST
EMOTION BY MEMORY ONE FEELS WHEN LOOKING, OR HOLDING AN OBJECT
OBJECTS, PERSONIFIED
PERSONIFICATES; ASSIGNING IDENTITY TO INANIMATE OBJECTS
OBJECTS IN RELATION
FROM ONE OBJECT TO ANOTHER, WHEN STYLING THE VIGNETTE, THE FOCUS IS ON LIGHTING, TEXTURE, WEIGHT, BALANCE, LAYERS, SHAPE, AND COLOUR